Céline Pasqualini

Director of Communications and Brand, SNCF Gares & Connexions

A graduate of Paris V-Descartes University with a Master’s degree in semiology and communication, Céline Pasqualini began her career in Senegal as a communications and marketing manager in the tourism and leisure sector. 
After returning to France, she held various positions in communications agencies, first in press relations and later as an account manager, assisting companies in the tourism and transport sectors with their corporate communications.

In 2013, she joined Keolis Group, starting as Head of Media Relations, before being promoted in 2016 to Director of Media Relations and Crisis Communication. In 2020, she was appointed Director of Media Relations for SNCF Group, where she oversaw both public communications for former Chairman and CEO Jean-Pierre Farandou and the Group’s corporate press office.

On 18 May 2026, Céline Pasqualini became Director of Communications and Brand at SNCF Gares & Connexions and joined its Executive Committee. She is responsible for defining and steering the communication and influence strategy, as well as the brand architecture and policy of SNCF Gares & Connexions and its subsidiaries — Retail & Connexions, AREP, and Hub & Connexions. She also oversees major in-station events and national partnership policy.